routine

Laundry, Reimagined.

Branding Options — Storefront, Uniforms & Accessories

Routine Garment Bag
Storefront Touch

The Garment Bag

Waxed canvas with signature patchwork panels. Brass hardware. The first thing a customer sees and touches — sets the tone for the entire experience.

Material: Waxed cotton canvas + patchwork cotton
Hardware: Brass hook + zipper
Branding: Embossed leather "routine" patch

Color System

The Routine Palette

Earthy, lived-in, warm. Drawn from natural textiles and vintage workwear.

Burgundy
Dusty Rose
Olive
Sage
Cream
Indigo

The patchwork pattern pulls all palette colors together — no two pieces are exactly alike.

Team Uniforms

Worn, Not Just Worn

Routine Uniform — Female Routine Uniform — Male
Routine Uniform Detail
Uniform System

The Work Shirt + Apron

Burgundy cotton work shirt paired with the signature patchwork half-apron. Designed to look better with age — like the garments you trust us with.

Shirt: Garment-dyed cotton twill, burgundy
Apron: Patchwork cotton, leather "routine" branding
Pants: Sage chino (staff choice)
Shoes: Black leather (staff choice)

Brand Elements

Consistent Across Every Touchpoint

From the hanger to the counter to the street.

Patchwork

The signature textile pattern — appears on garment bags, aprons, and in-store details.

Typography

Lowercase "routine" — approachable, unpretentious. Embossed on leather, stitched on fabric.

Materials

Waxed canvas, brass, leather, raw cotton. Everything ages beautifully.

routine

Let's make laundry
something people notice.

Ready to finalize direction and move to production.